A New Rung on the Social Technographics Ladder
In an earlier post, we mentioned the book Groundswell which presents a research-based approach to creating a social technology strategy using what they call the ‘Social Technology Profile Tool’. Social technographic profiles allow you to create a holistic approach to your social media acitivities by starting with your ‘who’ and determining ‘how’ to effectively reach them.
In their most recent blog post, Forrester announced that they’ve added a new rung to the social technographics ladder to address new online interactive communication styles emerging on platforms such as Facebook and Twitter. Once you’ve identified your ideal ‘who’, make sure to spend some time using this tool before you invest much time into the ‘how’, e.g. Twitter, blogs, Facebook, LinkedIn, etc. With the added rung, the ladder is now even more accurate and effective in determining the online habits of your ideal ‘who’. How cool is that?!
